When salaries are commensurate with the marketplace, other factors take priority. And by the way: it isn't always cash that makes green pastures green. "But if you're not backing up that sentiment in the day-to-day realities of the workplace, employees will quickly realize the truth. "You might be proclaiming that you are the leading company in your industry or marketplace in huge letters on your mission statement," says Sujansky. But in the short run, it means making your company a place employees truly want to be-and "lip service" won't do the trick. Ultimately, that means becoming what Sujansky calls a Vibrant Entrepreneurial Organization, or VEO: a company with a culture that allows that elusive sense of employee ownership to flourish. And while it may sound self-evident, the best approach is to make your pasture the greenest. You also lose that employee's institutional memory, another great asset for your company.Ĭlearly, preventing "greener pasture" syndrome must be top priority for today's leaders. On top of that when you lose great employees, it hurts customer retention and the morale of the rest of your team.Īnd every time a great employee leaves, you have to shell out the cost of rehiring and retraining his replacement-a cost that studies have shown could range from 70 to 200 percent of that person's annual salary. They build strong relationships with customers and vendors, they know the ins and outs of your operation, they train new hires and indoctrinate them into the company culture. After all, your employees are the face of your organization. Make no mistake: when employees start searching for greener pastures, it's a bona fide disaster. In the end, not only will she go elsewhere, your customers may follow suit." Neglect her needs and she won't be so concerned about keeping her end of the bargain. Keep her engaged and she'll keep your customers happy.
The new paradigm says the employee has taken over that spot. "The old paradigm says that your primary focus should be on keeping your customer happy. "Many leaders don't realize that the rules of business have changed almost overnight," says Sujansky, founder and CEO of KEYGroup®. Sujansky, Ph.D, CSP, if you're not seeking ways to nurture them and meet their needs, they will seek greener pastures-and your customers will follow them over the fence. That means infinite choices exist not only for your customers, but for your employees as well. Your competitors have access to the exact same resources as you. In fact, as the forces of globalism and the proliferation of technology relentlessly level the proverbial playing field, it's safe to say that the men and women who work for you are everything.
0 kommentar(er)
